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iPad is making gains in North American tablet web usage, reaching an 78 percent share in Apple's "first quarter-over-quarter usage share gain since June 2013," notes a new report by Chitika.
Chitika Insights published its latest figures on tablet web traffic for the U.S. and Canada, noting that Amazon's Kindle Fire, albeit with just one tenth the share of iPad, has moved into second place ahead of Samsung and Google, both of whom are selling 'pure Android' tablets.
"Since April 2014, the share of tablet Web traffic generated by North American Apple iPad and Kindle Fire users has increased by 0.8 and 1.2 percentage points, respectively," the firm stated.
"These represent the two largest quarter-over-quarter increases for any tablet brand, while Samsung's user base exhibited the largest share loss over the same timeframe, dropping two full percentage points."
Chitika cited sales of iOS devices in Costco (which resumed for the first time in June after more than a year) and new educational discounts across Apple's iPad lineup as "at least partially responsible" for driving Apple's gains.
Apple's iPad share is only down slightly from peak figures from last year, despite relentless discounting by competitors and frequent promotions that give tablets away. No other tablet maker is reporting profits of any kind from the sale of its tablets.
At the same time, Apple has improved upon its 76.1 percent holiday season tablet share reported by Chitika in January.
Apple recently announced a partnership with IBM to develop original and exclusive new iOS apps that IBM will use to drive iPhone and iPad sales to its enterprise customers, in a bid to further cement Apple's lead among business and government users.
Yesterday, Apple released iOS 8 beta 4 with a redesigned Control Center feature, OS X Yosemite Developer Preview 4 with various interface tweaks, and a new iTunes 12 Mac app with a refreshed look and feel. Above is our video that takes a closer look at these various changes and enhancements.
In May, we broke the news that Los Angeles Lakers superstar Kobe Bryant spent the day in Cupertino, California with Apple Senior Vice President of Design Jony Ive. Today, in an interview with Bloomberg’s Jon Erlichman, Bryant confirmed the meeting with Ive and shared some details behind the discussions. Kobe said that he has been calling up leaders across industries to learn more about their processes. He says he asked Ive what goes into the product creation process as Bryant moves to develop his own products as his basketball career winds down.
Bryant says that Ive also asked him how he prepares for basketball games, and Bryant compares his own work to the process of developing gadgets. Just like Ive has an end goal for a product and works to piece all the components together to reach that goal, Bryant says he has a goal for each basketball game that he takes many steps to work toward. We previously reported that Apple is partnering with Bryant and other athletes to test the company’s upcoming fitness and health wearable, but Bryant did not address those reports in this interview.
Apple on Monday published a short 30-second commercial featuring a number of MacBook Airs dressed up in stickers and decals, with each customized thin-and-light reflecting the personality of its owner.
The spot, aptly titled "Stickers," can be considered a product video as it puts the MacBook Air center stage, but it is also very "human" in that each owner is somehow present through the artwork they applied to the machines.
While Apple is usually careful to show only pristine new devices for these sterilized "all-white background" shoots, a few of the Airs in today's ad clearly show scuffs and dents, further translating that the laptops are indeed well loved. The small touch adds a much needed human element often missing from commercials touting specs, design or battery life.
As seen in the video above, a variety of art styles, pop-culture icons and designs are represented across the front covers of multiple MacBook Airs, including Homer Simpson, Walter White from Breaking Bad, Snow White, 8-bit game characters, brands and more. One Air even has a Beats logo stuck on its front.
Each laptop is framed in the exact same spot as the previous, which lends lends a stop motion feel to the short. In fact, a batch of shots near the end of the clip show an impromptu game of Space Invaders being played out in stop motion on the Air's aluminum cover.
Apple wraps the video with a few Airs sporting stickers of hands flashing the heart sign around the LED-backlit logo, ending with tagline, "The notebook people love."
A departure from the company's most recent iPhone and iPad commercials, the new MacBook Air ad is a refreshing and creative change of pace.
In one of the clearest signs that Apple is — and has been — working on a smartwatch device, the Cupertino company was on Tuesday granted a patent for a wrist-worn wearable with augmented strap capabilities, support for arm and wrist gestures, advanced proximity-sensing circuitry and much more.
As published by the U.S. Patent and Trademark Office, Apple's U.S. Patent No. 8,787,006 for a "Wrist-worn electronic device and methods therefor" describes a device (dubbed "iTime" in one illustration) that fits squarely with speculation regarding a so-called "iWatch" smartwatch.
The invention's main claims, as the title implies, revolve around a wrist-worn device that can connect with other portables like iPhones and iPads, computers, or even the watch's straps, which integrate sensors and other circuitry to augment device performance.
Basically, a majority of the property details what can be considered a "smart wristband" that features a receptacle for a portable media player. What comes later in the patent, however, potentially reveals Apple's smartwatch aspirations.
As noted, much of the invention pertains to a convertible style smartwatch that incorporates a central electronic device removably secured to an advanced strap strap system. The idea harkens back to the days of Apple's sixth-generation iPod nano, which spawned a cottage industry for ad-hoc solutions that turned the media player into a wristwatch-style device. In fact, Apple's patent background alludes to the iPod nano by name.
Operationally, the system is based on the idea of converting the square-shaped iPod nano into a smartwatch. Initial claims note the media player can be inserted into specially-made straps that integrate various electrical components to augment the device's capabilities. The document mentions parts like accelerometers, GPS modules, wireless communication packages and haptic feedback mechanisms as potential candidates for inclusion in the advanced strap structure.
Things start to get interesting when Apple describes what it calls a "personal wireless environment." In essence, the invention illustrates an ecosystem in which the electronic wristwatch can interact with nearby devices like an iPhone, laptop or desktop computer.
Apple goes on to detail how this "piconet" works. Through either wired or wireless communication protocols, the wristwatch can operatively connect to a cellular or Internet-connected device. In this way, information can be exchanged from iPhone to watch, or watch to iPhone, either automatically or at a user's request.