Apple Said to be Planning $799 MacBook Air for Mid 2012 Launch

This is a discussion on Apple Said to be Planning $799 MacBook Air for Mid 2012 Launch within the Apple News forums, part of the Apple News Room category; A very interesting rumour has surfaced on AppleInsider today, courtesy of a new report on DigiTimes, which says that according to sources in Apple’s supply ...

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    Apple Said to be Planning $799 MacBook Air for Mid 2012 Launch


    A very interesting rumour has surfaced on AppleInsider today, courtesy of a new report on DigiTimes, which says that according to sources in Apple’s supply chain, the company is planning to launch a new MacBook Air in Q3 of this year, which will retail for $799, some $200 less than the cheapest MacBook Air model that is currently on the market. According to the report, Apple intends to release the lower-priced notebooks in order to see off the threat of the new Ultrabook laptops, the thin, light, Intel-powered notebooks that are expected to retail for around $699. Recent industry reports have said that Intel is hoping to ship up to 30 million Ultrabooks in 2012, with Intel specifically designing Ultrabooks as an answer to the massive success of Apple’s ultra-slim and light MacBook Airs. Both the MacBook Pro and MacBook Air ranges are subject to a lot of speculation at present, with Apple expected to launch a new MacBook Pro range very soon. Some industry insiders have even suggested that Apple could be planning to merge the Pro and Air range of MacBooks, thus killing off the Pro range and making all of Apple’s notebooks effectively MacBook Airs (i.e. slimmer and lighter).

    Source: Rumor: Apple planning to launch $799 MacBook Air in Q3 2012

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