Apple TV News

This is a discussion on Apple TV News within the Apple TV forums, part of the Apple Hardware category; Major Israeli carrier Cellcom is bringing its internet TV service, Cellcom TV, to the fourth-generation Apple TV, in what could potentially be an important sales ...

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    Israel's Cellcom brings internet TV service to Apple TV




    Major Israeli carrier Cellcom is bringing its internet TV service, Cellcom TV, to the fourth-generation Apple TV, in what could potentially be an important sales driver for the set-top.

    The carrier made the announcement on Tuesday alongside launching a new app, Reuters said on Tuesday. Cellcom TV includes a mix of live channels and on-demand content, making it somewhat similar to Sling TV or PlayStation Vue in the U.S.

    It's not clear what unique features the Apple TV app might get, or if it will support tvOS 10.1's single sign-on functions when that update launches next month. Compatibility would allow people with a Cellcom subscription to authenticate once and watch content in multiple apps.

    While Cellcom TV is a fledgling service with just over 100,000 subscribers, it may be poised to catch up with local cable company Hot and satellite TV provider Yes. Whereas those two firms lost customers in the last quarter, Cellcom actually gained about 12,000, perhaps reflecting global cord-cutting trends.

    Apple could benefit if it can position the Apple TV as an ideal way of watching Cellcom programming on a big screen. The company already markets the set-top as "the future of television," and in fact tvOS 10.1 will also include a native "TV" app making it easier to use an Apple TV as a cable/satellite replacement.





    11-29-16

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    Apple boosts tvOS app size limit to 4GB




    Apple on Thursday announced a change in App Store policy which increases the size limit of tvOS app bundles from 200 megabytes to 4 gigabytes, a boost that should provide a better end user experience upon initial installation.

    With the increased data allowance, developers can include additional media in App Store submissions to offer users a more complete and rich experience out of the box, Apple says in a post to its developer webpage.

    In addition to larger main bundle sizes, Apple notes tvOS apps are still able to use on-demand resources to host up to 20GB of additional content to the App Store. These on-demand assets are dynamically downloaded to a user's Apple TV in the background and subsequently erased when not needed.

    The on-demand feature also lets developers remotely store rarely used resources like app tutorials, as well as content related to in-app purchases. Game levels, for example, would likely be hosted on demand from App Store servers.

    Apple previously restricted tvOS app bundles to 200MB, with remaining assets supplied via on-demand resources, in an attempt to streamline downloads and save space on storage-constrained Apple TV set-top boxes. Fourth-generation Apple TV units currently max out at 64GB of onboard storage.





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    Fox brings 'Movie of the Day' promo app to Apple TV




    Fox on Monday announced its promotional content app "Movie of the Day," which highlights a new movie each day, is coming to tvOS and the fourth-generation Apple TV.

    Set to debut on Apple TV tomorrow, Movie of the Day offers users special 24-hour pricing on 20th Century Fox movie downloads purchased through iTunes. Selecting from its vast catalog, Fox presents movies at up to 75 percent off retail pricing, meaning content purchased through the app sells for between $4.99 and $9.99.

    To celebrate the tvOS debut, Fox is filling users in on this week's release schedule. Normally, movie rotations are kept secret, pushing users to check in on a daily basis. The strategy appears to be working, as nearly 90 percent of the iOS app's monthly active users check out the daily deals, according to Variety.

    Coming up tomorrow is "Kingsman: The Secret Service," a spy tale starring Colin Firth and Samuel L. Jackson. The movie will sell for $7.99.

    Following "Kingsman," this week's movie list includes "Deadpool," "Percy Jackson Sea of Monsters," "Mike & Dave Need Wedding Dates" and "Epic."

    Like the iOS version, all tvOS Movie of the Day purchases are processed through iTunes and saved to a user's iTunes Library.





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