Netflix opens Super HD streaming to Apple TV

This is a discussion on Netflix opens Super HD streaming to Apple TV within the Apple TV forums, part of the Apple Hardware category; Netflix bumped up the quality of its HD movie and television streaming service on Thursday, expanding Super HD support for all devices, including the Apple ...

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    Netflix opens Super HD streaming to Apple TV



    Netflix bumped up the quality of its HD movie and television streaming service on Thursday, expanding Super HD support for all devices, including the Apple TV set-top box.

    The announcement was made via a blog post, with Netflix touting the feature as being available to "all Netflix members, regardless of their Internet service provider." Previously, the service had been available only to customers whose ISPs had a direct connection to Netflix.

    Super HD is most useful for 1080p displays that can take advantage of the higher bit rate streams, which Netflix dynamically adjusts based on available bandwidth.

    Also benefiting from the service will be customers who access Netflix through the Apple TV set-top box. For those users, Thursday's announcement is but the latest in a string of Netflix service improvements on Apple's streaming device. The company first added 1080p streaming in 2012 alongside automated billing through iTunes in 2012, and brought multiple-user accounts to both iOS devices and Apple TV earlier this year.

    It should be noted that HD and Super HD content options are limited to certain titles and can only be displayed on devices supporting HD.

    Netflix says the decision to expand Super HD to all customers was the result of continual member requests and a process of examining streaming performance data. The service now uses "adaptive streaming" to adjust video quality depending on available bandwidth. Customers on ISPs with direct connections "will get the best experience," but users on other providers will also see Super HD content depending on bandwidth conditions.

    Netflix also took the opportunity to encourage service providers to adopt Netflix Open Connect, the company's optimized video content delivery network. Netflix offers the service to ISPs at no cost, though a number of providers have resisted signing up, due in part to the high level of bandwidth already consumed being consumed by Netflix users.





    9-27-13

    appleinsider.com

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    Netflix 5 Adds Proper AirPlay And HD Video



    Netflix 5 brings HD video and AirPlay to iPads running iOS 7. You may have thought you had HD video streaming to your retina iPad, but you didn’t. 5 fixes that, and it also lets you throw your TV shows and movies up onto your big screen via Apple TV with native AirPlay streaming.

    The new app’s biggest deal is probably HD streaming, which is not the same (as far as I can tell) as the new Super HD streaming. Super HD requires that your ISP be signed up to support it, and sends 1080p video over the wire.

    Your iPad, then, is getting old-style, 720p HD, which is still plenty good enough for your iPad or iPhone.

    Proper AirPlay is also a nice addition. Previously you could mirror the iPad’s screen to an Apple TV, but now you can do it properly, which has the added advantage of letting you sleep the iPad while it’s working. Why bother when your Apple TV already has a Netflix app? Why indeed? I guess it makes it easier to switch back and forth between screens if you’re walking around and , uh, trying to stay awake while you watch Prometheus to the end.

    The app is available now, free.





    10-7-13

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    Netflix now bigger than HBO after hot quarter



    It’s safe to say that Netflix is doing pretty well for itself. The popular online content provider posted a very strong third-quarter earnings report on Monday, with an earnings per share of $0.52 and revenue of $1.1 billion. The most important number, though, was the 1.3 million net added subscribers that put the company over the 30 million subscriber mark for the first time. This means that Netflix now has more subscribers than HBO, which has an estimated 28.7 subscribers according to research firm SNL Kagan. Analysts had expected Netflix to add between 700,000 and 1.5 million subscribers on the quarter so Netflix’s 1.3 net additions certainly came in at the high end of the spectrum.





    10-21-13

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    Video: Netflix mulls streaming movies the same day they hit theaters



    Netflix is continuing to exhibit unprecedented growth as its lineup of original programming expands. Having already raked in more subscribers than HBO in the U.S., Netflix is looking to outpace movie channels and on-demand services even further by bringing movies to the living room the same day they hit theaters. Speaking at the 2013 Film Independent Forum, Netflix CCO Ted Sarandos said that the model the company currently uses for TV shows “should extend pretty nicely to movies.”

    Sarandos went on to say that there are plenty of avenues currently available to watch small, independent films online during their theatrical run, but the same cannot be said for blockbuster features from major studios.

    In his speech, Sarandos gave no assurance that Netflix would be able to enter this market any time soon, but concluded that consumers want easier access to movies immediately, not months after they leave theaters, and the industry might begin to suffer if it does not innovate.





    10-30-13

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    Netflix Already Testing 4K Video Streaming



    Not many of us have 4K devices yet. A 4K Ultra HD TV would pack about 33 million pixels, more than six times the resolution of even the MacBook Pro with Retina Display.

    Yet 4K is coming, and when it drops, Netflix CEO Reed Hasting doesn’t want his service to be caught with its pants down, saying during a recent earnings call that he hopes his company will be “one of the big suppliers” of 4K by the time it launches in 2014.

    To make sure they’re ready for the crush of 4K Ultra HD TVs next year, Netflix is already streaming some 4K content.

    Netflix’s high-res offerings aren’t really much to be excited by, unfortunately. A total of seven videos were added to the catalog earlier this week, and it’s the usual Netflix test streaming affair, showing people riding bikes, playing in fountains, and so on. Hardly Blade Runner, but it’s a start.

    Of course, Netflix can’t yet reliably stream 1080p content to most devices, so 4K seems ambitious, but with 4K Ultra HD TVs on the way, display technology isn’t going to wait for the signal.





    11-4-13

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