iPad Air News

This is a discussion on iPad Air News within the iPad Air forums, part of the iPod, iPhone, iPad Forum category; The iPad Air Is A 24+ Hour LTE Hotspot The iPad Air might be almost a third lighter than the iPad 4, but Apple insists ...

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Thread: iPad Air News

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    iPad Air News

    The iPad Air Is A 24+ Hour LTE Hotspot






    The iPad Air might be almost a third lighter than the iPad 4, but Apple insists it gets all the same battery life as previous generations, and it looks like the evidence proves it: not only does the iPad Air get the same 10 hours of battery life in general, but it also gets an incredible 24 hours as an LTE hotspot.

    Over at ZD Net, James Kendrick talks about his experience using the iPad Air as a personal hotspot for his laptop while on the road:

    I regularly use the original iPad mini as a hotspot for my laptops for several hours and the battery hit on the iPad is negligible. I used the original iPad mini as a hotspot for 20 hours on one occasion due to a power outage. The mini’s battery can power the tablet for around 10 hours, but twice that as a hotspot with the display off. That’s a great mobile hotspot to keep devices online for long periods, especially during major events such as storms.

    The 20 hour mobile hotspot service of the original iPad mini is impressive given the 16.3 watt-hour battery. That’s why it’s likely the iPad Air could serve as a hotspot for much longer periods due to its 32.4 watt-hour battery.

    The iPad Air has a much bigger battery to power that bigger Retina Display, but when serving as a hotspot the display is turned off. That should make it possible to run as a hotspot for at least 24 hours, and perhaps much longer than that.

    Pretty incredible if you’re a road warrior, and given the iPad Air’s incredible lightness compared to previous models, it’s less of a burden to haul the tablet around with your laptop on the road. I wonder what the hotspot-life of the new iPad mini with Retina Display will average out to.




    11-4-13

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    iPad Air Adoption Rate 5x That Of iPad 4 After Opening Weekend



    If, as Tim Cook predicts, “it’s going to be an iPad Christmas” then December 25 has come early to Cupertino, on the back of reports that the iPad Air saw adoption rates of five times those of the iPad 4 following its opening weekend.

    According to Fiksu, Inc., developers of award-winning app marketing technologies, the well-reviewed iPad Air also enjoyed almost four times the adoption rate of the iPad Mini, which went on sale the same time as its big brother iPad 4. Their conclusions are summarized in the below chart:





    To create this graphic, Fiksu sampled data taken from the millions of iOS devices using Fiksu client apps. It appears to confirm in numbers what Cult of Mac said in our review: that the iPad Air is the full-size iPad that people have been waiting for. With this kind of success, it will be interesting to see the sales figures the iPad Mini 2 can achieve when it hits stores later in November. Fiksu analysts note that the company will be tracking adoption rates of that device just as closely as they are the iPad Air.

    Tim Cook might as well break out the Santa Claus costume right now.




    11-4-13

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    iPad Air popular upgrade for iPad 2 owners, silver 16GB model in high demand - survey



    While Apple didn't offer official sales figures of the thinner and lighter fifth-generation iPad Air Monday morning, a survey of launch weekend buyers, as well as online tracking data, offers some idea of how well the company's latest flagship tablet is performing after three days of availability.

    After the iPad Air went on sale last Friday, analyst Brian White of Cantor Fitzgerald polled 106 buyers at Apple retail stores in New York City. Among those early adopters, 73 percent were upgrading from older iPad models, while the remaining customers were new to Apple's iPad platform.

    The biggest portion of iPad Air upgraders were those who previously owned an iPad 2, representing 31 percent of respondents. Another 18 percent of those polled were transitioning from the third-generation iPad, while 16 percent had owned the first-generation iPad.

    White's poll also found that most day-one buyers — 64 percent — preferred the white and silver model over space gray. The entry-level 16-gigabyte capacity also proved to be most popular, with 60 percent of respondents indicating it was their purchase.

    Interestingly, White's survey also found strong demand for Apple's recently discounted first-generation iPad mini, which is now available for $299.

    Separately, mobile analytics research firm Fiksu has been tracking online usage data of the iPad Air since it went on sale last Friday. They found that usage of the iPad Air is significantly higher than that of the fourth-generation iPad after the same amount of time last year.




    After three days of availability, the iPad Air represents 0.74 percent of all active iPads tracked by Fiksu. In contrast, at the same point last year, the fourth-generation iPad was at just 0.15 percent.

    The data comes paints a picture of a launch weekend from which Apple has apparently declined to give specific sales data. In contrast, last year Apple debuted both the iPad mini and fourth-generation iPad on the same day, and announced they both reached 3 million units with both devices in their first three days.

    Apple's silence likely stems from the fact that this year the iPad Air launched alone, while the second-generation iPad mini with Retina display is set to become available later this month. The company elects to not detail sales figures on specific product models, citing competitive reasons.





    11-4-13

    appleinsider.com

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    AT&T Sees 200% Increase In iPad Activations During The Air’s Launch Weekend



    While Apple hasn’t released any official sales numbers for the iPad Air yet, AT&T is reporting that it saw over a 200% increase in iPad activations during the last three days.

    “iPad activations on AT&T increased more than 200% over the past three days compared to last year’s launch weekend, driven by consumer excitement around the new iPad Air and the popularity of AT&T Mobile Share, which lets customers add an iPad to their existing data plan for just $10 a month,” said AT&T CEO Ralph de la Vega. ”We also saw strong demand for AT&T Next, which offers customers an iPad for $0 down on the nation’s fastest and most reliable 4G LTE network.”

    Another report from this morning said that iPad Air adoption is already 5x greater than the iPad 4 after its opening weekend. AT&T hasn’t clarified which iPad launch it’s referring to from last year, but we’re assuming the 200% figure is comparing the third-gen iPad launch. The fourth-gen iPad came out as a soft launch alongside the iPad mini in the fall of 2012.






    11-4-13

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    iPad Air Retina display has fewer backlights, costs more than in Apple's previous mod



    The high-resolution Retina display found in Apple's fifth-generation iPad Air is more efficient, accomplishing the same level of brightness with less than half as many LED lights, according to a new teardown analysis.

    Details and estimates on the components Apple uses in the iPad Air have been shared by research firm IHS to AllThingsD, which published the information on Tuesday. IHS estimates that the total cost for Apple's low-end, 16-gigabyte, Wi-Fi-only iPad Air is $274, which is $42 cheaper than the company's third-generation iPad is estimated to have cost the company to build.

    Though the iPad Air is estimated to be cheaper to build, some components came with higher costs — namely the 9.7-inch Retina display. While in the previous two generations, Apple relied on 84 LED lights for screen brightness, Apple is now said to be achieving that brightness more efficiently with just 36 LED lights.

    Those lights may be brighter, but Apple is also said to be using optical film layers that distribute light across the display, according to Andrew Rassweiler, analyst with IHS. The use of these thin layers allows Apple to use fewer LEDs, which reduces device weight and power needs. The iPad Air shaves nearly a half-pound off its predecessors, coming in at just 1 pound.

    IHS also told AllThingsD it estimates that the display and touchscreen assembly in the iPad Air now have a cost of about $133 to Apple, $90 of which is for the display alone. That's said to cost a great deal more than before, suggesting Apple managed to save significantly on other components to reduce overall costs.

    Other discoveries made in the IHS teardown:

    While previous iPad models used two panes of glass, the iPad Air uses just one, reducing thickness.
    Apple's A7 chip is estimated to cost $18, which would be $5 less per unit than the A5 was estimated to cost a year and a half ago.
    The iPad Air's LTE chip can support all U.S. wireless carriers, unlike the iPhone 5s and iPhone 5c.
    IHS estimates Apple achieves 45 percent gross margin with the 16-gigabyte Wi-Fi-only iPad Air, going up to 61 percent on the maxed-out 128-gigabyte LTE-capable version.





    11-5-13

    appleinsider.com

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    iPad Air Component Costs Estimated to Begin at $274, Roughly 13% Cheaper Than iPad 3

    IHS Suppli has released its estimate of the component costs involved in building the new iPad Air, performing a virtual teardown based on information revealed by Apple and industry knowledge. According to IHS estimates, the component cost of the iPad Air is between $274 and $361 depending on the model, with the base model's components actually totaling $42 less than that of the entry-level third generation iPad last year despite significant technology improvements to reduce size and weight while improving performance. IHS iSuppli did not perform a cost analysis on the fourth-generation iPad, which was released in late 2012.

    The estimates from IHS iSuppli cover only the cost of the various components that make up the device and do not include other costs involved in product development, manufacturing, and sales, such as research and development, software, patent licenses, marketing, and distribution expenditures. The full report has not yet been released but AllThingsD received early access.





    The bill of materials includes $90 for the display, $43 for the touchscreen components, $18 for the A7 chip manufactured by Samsung, between $9 and $60 for the Toshiba-made flash memory chips, $10 for the DRAM chips manufactured by Elpida, and $32 for the cellular data network chips made by Qualcomm for the LTE-ready versions of the iPad Air.

    IHS analyst Andrew Rassweiler also points to the iPad Air's advances when it comes to supporting various LTE frequencies:

    With the iPad Air, Apple appears to have reached a new milestone on the wireless front: It can support every LTE frequency with a single combination of chips. “This is something Apple tried to do with the iPhone 5S and 5C, but it couldn’t quite get there,” Rassweiler says. “One single model of the iPad Air is able to work with all US wireless carriers.”

    IHS iSuppli reported last month that iPhone 5s component costs were estimated to begin at $199, with the cheaper iPhone 5c's costs estimated to be starting at $173. The iPad Air was released last Friday with adoption rates reportedly outpacing last year's iPad 4 and iPad mini launches, although Apple has yet to release official sales numbers for the device's opening weekend.

    The full IHS Suppli report should be released tomorrow.





    11-5-13

    www.macrumors.com

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    Kindle Fire HDX ‘Significantly Outperforms’ iPad Air In Display Shootout



    While the iPad’s Retina display has traditionally been considered the finest tablet display on the market, that’s no longer the case thanks to Amazon. Its new high-end Kindle Fire HDX has the best tablet display ever tested by DisplayMate expert Dr. Raymond Soneira, “significantly outperforming” the iPad Air’s in several key areas.

    The iPad Air’s display is very similar to that of its predecessor, but Apple has made a number of improvements. The 9.7-inch panel features the same 2048×1536 resolution with 264 pixels-per-inch, but peak brightness has increased by 7%, reflectivity has fallen 23%, and its “contrast rating” has climbed 32%.

    But despite those improvements, the iPad Air’s Retina display still isn’t as good as the 8.9-inch display featured in the new Kindle Fire HDX. That doesn’t just boast a higher pixel density, with a 2560×1600 resolution serving 339 pixels-per-inch, but it also outperforms the iPad when it comes to brightness, contrast rating, contrast ratio, power efficiency, and more.





    As a result, the Kindle Fire HDX “has leapfrogged into the best performing Tablet display that we have ever tested, significantly out-performing the iPad Air in Brightness, Screen Reflectance, and high ambient light contrast, plus a first place finish in the very challenging category of Absolute Color Accuracy,” Soneria wrote.

    “None of these display performance accomplishments happened accidentally,” he added, noting that the Kindle Fire HDX has both excellent hardware and excellent factory calibration.

    This doesn’t mean the iPad Air’s display is bad, of course.

    Both the Kindle Fire HDX and the iPad Air “deliver top notch picture quality, absolute color accuracy, and accurate image contrast that is not only much better than any other Tablet, they are also much better than most HDTVs, laptops, and monitors.”

    Soneria added that it would only take some minor calibration tweaks to turn both displays into studio reference monitors.

    The Google Nexus 10, on the other hand, which was also included in the shootout, came a very distant third, and failed to come anywhere close to the Kindle Fire HDX or the iPad Air in almost every area. Of course, the Nexus 10 is getting fairly old now, and we expect to see a new one with a better display in the coming months.





    11-5-13

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    Video: The iPad Air 2 withstands a ‘bend test’ about as well as you’d expect



    The reason the “bend test” videos for the iPhone 6 Plus went viral is that they raised questions about whether the device would bend just from carrying it around in your pants pocket. This shouldn’t be a concern for anyone who owns an iPad Air 2, since the tablet was never intended to be carried around in your pants pocket and we can’t imagine any reason for a sane person to do so. All the same, that hasn’t stopped YouTuber Marvin Macht from putting the iPad Air 2 through a bend test of his own and the tablet predictably did not hold up well under pressure.

    The reasons why the new iPad doesn’t survive being bent are pretty easy to understand: It’s a remarkably thin device that is also much larger than the iPhone 6 Plus. The more surface area you have on a thin object, the easier it is to bend — thus it shouldn’t surprise us to see the device crumple under pressure.





    So please, people, if you buy an iPad Air 2 and you’re curious about whether it will bend under pressure, just don’t try it. There’s no need for it and breaking such an expensive device really is senseless. Marvin Macht has already done it for you — there’s no need for you to replicate it.





    10-24-14

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    I did get my iPad air 2 yesterday, and I will say, it's almost to thin to hold if that's possible..

    Also, noticeably faster processor as well...
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    iPad Air 2 anti-reflective screen a ‘major innovation’ but last-gen brighter



    Today DisplayMate Technologies published its usual detailed analysis of Apple’s latest product releases with an in-depth review of the display technology in the new iPad mini 3 and iPad Air 2 displays.

    One of the more notable improvements in the new iPad Air 2 display is the anti-reflective coating that, according to DisplayMate, “reduces ambient light reflections by about 3:1 over most other Tablets and Smartphones (including the previous iPads), and about 2:1 over all of the very best competing Tablets and Smartphones (including the new iPhone 6).”


    To visually compare the difference for yourself, hold two Tablets or Smartphones side-by-side and turn off the displays so you just see the reflections. The iPad Air 2 is dramatically darker than any other existing Tablet or Smartphone. Those reflections are still there when you turn them on, and the brighter the ambient light the brighter the reflections. It’s a major innovation and a big deal with visually obvious benefits!!


    Apart from the anti-reflective features of the new iPad Air 2 display, however, DisplayMate says the display performs identical to the iPad 4 and “slightly lower in performance” than the first-generation iPad Air. In its tests it found the iPad Air 2 display to have 8% lower Brightness and 16% lower display Power Efficiency compared to the original iPad Air. The report speculates it’s likely a result of comprises with the backlight in order to produce a thinner device.

    One area the display didn’t perform as well compared to the competition is for Absolute Color Accuracy, according to DisplayMate.

    As for the iPad mini 3, DisplayMate found it is largely unchanged from the previous generation noting that Amazon, Google, and Samsung have “excellent and significantly better mini displays” that outperform Apple’s offering:

    Now, in 2014 the new iPad mini 3 still only has a 62 percent Color Gamut, plus it was denied the new enhanced anti-reflection coating and bonded cover glass of the iPad Air 2… So in addition to washed out, under saturated and distorted colors (red tomatoes, fire trucks, and Coke cans look a bit orange rather than deep red, for example) it continues with a moderately high screen Reflectance of 6.5 percent, almost triple that of its favored litter mate, which further washes out its image colors in ambient light





    10-27-14

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