Your ISP probably canít wait to try out AT&Tís Sponsored Data scheme

This is a discussion on Your ISP probably canít wait to try out AT&Tís Sponsored Data scheme within the Off-Topic forums, part of the Apple Forums category; Itís easy to see why ISPs and carriers would love AT&Tís Sponsored Data scheme ó after all, it gives them the ability to both slap ...

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    Your ISP probably canít wait to try out AT&Tís Sponsored Data scheme



    Itís easy to see why ISPs and carriers would love AT&Tís Sponsored Data scheme ó after all, it gives them the ability to both slap subscribers with overage fees and extract rents from tech companies who are willing to pay fees so that their own users donít get slapped with overage fees. Ars Technica reports that if AT&Tís Sponsored Data gambit is successful, it could lead to many home broadband providers trying to pull off similar plans by asking Netflix, Hulu and other high-bandwidth content providers to pay up to ensure that their subscribers donít go over their data caps.

    ďBut wouldnít this violate the FCCís net neutrality restrictions?Ē you ask.

    The answer, Ars says, is ďProbably not.Ē Essentially the FCCís net neutrality restrictions only mandate that wireline ISPs not favor some types of traffic over others ó in other words, they canít prioritize traffic from their own video streaming services at the expense of Netflix or competing services. On the other hand, the rules say nothing about creating data caps and then charging companies to make sure that their users can bypass those caps.

    ďAT&T hasnít revealed anything about whether it plans to bring Sponsored Data to its home Internet service,Ē Ars writes. ďDoing so might bring a lawsuit, but the company has plenty of money for lawyers ó and the lack of specifics in the Open Internet Order could make it likely that theyíd win.Ē




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