Apple Makes Its Samsung Non-Apology A Lot More Boring In UK Papers
Nothing like a normal Apple advertisement, is it?
Apple’s statement regarding its battle against the Samsung Galaxy Tab in the United Kingdom has begun to appear in British newspapers today. You’ll have to search carefully if you want to find it, however. Like the statement the company made on its website earlier this month, this one appears without any Apple branding, and with a dull Arial font that attempts to disappear into the background.
The statement above, which Apple has been forced to publish by the U.K. Court of Appeal, appears in today’s Guardian. As required by the ruling, it’s written in 14-point Arial font, but it includes no Apple logos or other branding.
Apple’s original statement was reprimanded by a London court on Thursday, which ordered the Cupertino company to pull it down and issue a new one within 48 hours. Not only did judges demand Apple use a larger font, and that the notice appears on its homepage, but they wanted to see its references to other cases against Samsung — particularly those in the United States — to be removed.
An Apple representative attempted to convince the court that it would take 14 days for such amendments to be made, but one judge refused to believe it.
Expect to see a lot more of these adverts in prominent British papers and magazines over the coming weeks.
11-02-2012 12:00 PM
Apple finally complies with latest UK ruling, apologizes for snarky letter
After posting a snarky “Apple products are cool” apology last week, Apple was told to remove the ad, apologize and follow the original court order. This morning, Apple’s UK website now is in full compliance including larger 14 point font. Apple is also running ads in UK papers with the same copy.
If you haven’t been following, Apple lost a bid to remove Samsung Galaxy Tabs from the UK based on trademarked design patents. Because of the negative publicity that Samsung received as a result of the accusations and trial, the court ordered that Apple clarify the situation both online and in newspapers.
Apple Removes Code Hiding Samsung Apology From U.K. Homepage
As part of a court ruling in the U.K. Apple has been forced to publish a public apology to Samsung on the U.K. Apple website. When Apple originally published the apology on the U.K. homepage, some clever coding pushed the apology statement below the browser window.
This morning an update to the Apple U.K. homepage has removed the coding that was hiding the apology unless a user’s browser window was extremely tall.
The coding that Apple used to hide the apology to Samsung has been used frequently in other aspects of Apple’s web design to automatically adjust page layouts based on a browser’s window size, but Apple’s use of the code for the apology was viewed by many as an attempt to hide the apology and circumvent the court order.
The apology was ordered by the U.K. High Court after if was found that Samsung did not infringe on Apple’s design patents. Apple also was ordered to publish a printed apology in a number of U.K. papers.
U.K. Court Says Apple’s “Apology” To Samsung Dishonest And Misleading
If you’ve been following the back-and-forth over Apple’s court-mandated “apology” to Samsung in the UK, you know it’s been Cupertino at its cheekiest.
It’s also been Cupertino at its most dishonest, according to a London High Court, and they’re had enough, slamming Apple for false and misleading statements about the trial… and ordering Apple to pay all of Samsung’s legal bills on top of things.
Here’s the history so far.
Ordered to publish a statement by the U.K. Court of Appeals both in print and online that Samsung’s Galaxy Tab tablets do not infringe upon Apple’s designs, Apple first tried to twist the apology to appear as if it were a court-mandated statement that the Galaxy Tab is “not as cool” as an iPad, and to make the United Kingdom’s judgment seem out of step with the rest of the world.
When the UK judge kicked about that, Apple then placed an apology on their homepage that was partially hidden by clever CSS tricks, though they later removed the code.
The London High Court has not been amused by these escapades, and published a judgment on Friday that went point-by-point through Apple’s various statements in the matter and admonished Apple for their misleading statements in very strong terms.
Over at Fortune, there’s a great breakdown off the court’s response, which does indeed make a damning case that not only was Apple not responding to the judgment within the spirit of the law, it wasn’t even being honest about the particulars of the case.
For example, in an attempt to make the U.K. court look out-of-touch with similar rulings internationally, Apple claimed that “in a case tried in Germany regarding the same patent, the court found that Samsung engaged in unfair competition by copying the iPad design.”
The court’s response? “No patent of any kind has been involved in Germany or here, still less ‘the same patent.’”
The U.K. court even objects to Apple’s characterization of the case by saying it’s about Samsung “copying” the design of the iPad.
“The false innuendo is that the UK court came to a different conclusion about copying, which is not true for the UK court did not form any view about copying. There is a further false innuendo that the UK court’s decision is at odds with decisions in other countries whereas that is simply not true,” wrote the court.
“The reality is that wherever Apple has sued on this registered design or its counterpart, it has ultimately failed. It may or may not have other intellectual property rights which are infringed. Indeed the same may be true the other way round for in some countries Samsung are suing Apple. But none of that has got anything to do with the registered design asserted by Apple in Europe. Apple’s additions to the ordered notice clearly muddied the water and the message obviously intended to be conveyed by it.”
To be honest, reading the court’s response point-by-point, Apple doesn’t look cheeky so much as outright petulant and dishonest. The court concluded: “I hope that the lack of integrity involved in this incident is entirely atypical of Apple.”
It might not be if Apple keeps losing cases against Samsung: this is part of Steve Jobs’s own “thermonuclear war” and for Cupertino, the stakes are huge.
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