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Have you noticed that your iPhones have been getting progressively louder every time you upgrade? There’s a very good reason for that: It turns out that the iPhone’s speakers have been more-or-less getting louder with just about every new generation.
iClarified has posted a new video showing decibel readings for every iPhone released so far and predictably the company’s two newest devices had the two loudest speakers — the iPhone 6’s speakers came in at 105.4 dB while the iPhone 6 Plus came in at 105 dB. What’s really interesting is that the iPhone 5s and the iPhone 3GS are actually tied for the title of the third-loudest iPhones with decibel readings of 103.6 dB.
But other than the unusually loud 3GS, most iPhones follow a pretty steady pattern of getting louder with each generation.
To see how loud all of the iPhones measured by iClarified are, be sure to watch the full video below.
There are two times of the year that are the most exciting for enthusiastic Apple fans. The first comes in June, when Apple uses its annual Worldwide Developers Conference each year to debut a brand new version of its iOS platform. The second, of course, is in the late summer or early fall, when Apple releases iOS alongside at least one new iPhone model — though moving forward, we’re likely looking at two or more new iPhone models each year.
It’s still only January, but Apple is already hard at work on iOS 9, which is expected to include some major enhancements. Now, benchmark test results from an iPhone 6 running an early version of the next-generation software have been revealed for the first time.
The bad news is that this leak doesn’t make June any closer, and we still won’t get any official look at the first iOS 9 beta until WWDC. The good news, however, is that this is a very early pre-release build of iOS 9, and performance is already on par with the best benchmark scores that have been achieved by an iPhone 6 running iOS 8.
According to the tests, an iPhone 6 running this pre-beta version of iOS 9 scored a 1600.06 on Rightware’s Basemark OS II test. iPhone 6 units running iOS 8 have scored between 1264.65 and 1620.94 on the same test.
A screenshot showing the test results follows below.
While few would expect the record-breaking surge in iPhone sales generated by the larger-screened models to continue into subsequent quarters, Tim Cook argued in a WSJ interview that the potential is there.
Apple Chief Executive Tim Cook, not surprisingly, argued that the demand is more than temporary. He said that fewer than 15% of recent iPhone buyers upgraded from other iPhones and that the majority switched from smartphones running Google’s Android operating system.
“We certainly believe there are legs to it,” said Mr. Cook of the iPhone sales surge.
Cook noted during the Q1 earnings call that the current iPhone lineup had experienced “the highest Android switcher rate in any of the last three launches.” With CIRP data suggesting that the US rate of switching from Android to iOS has remained broadly constant, that suggests the bulk of switchers have been outside the US–China in particular …
Not even Cook would suggest that a company of Apple’s size could enjoy a 30% jump in year-on-year revenue two quarters running, but the company has issued guidance suggesting growth of between 14% and 20% this quarter.
Cook’s optimism stems from the fact that most iPhone owners have not yet upgraded. Add late upgraders to a continual stream of switchers, and you have, he believes, a recipe for continued strong growth. The Apple CEO also insisted that there remained upside potential for the iPad, despite a 22% drop in revenue.
Analysts are not so sure. While a Thomson Reuters poll of analysts found that the consensus view was for 22% revenue growth over the full financial year ending this September, they expect the bubble effect of the switch to larger displays to end by then, with growth dropping back to just 4% the following year.
Cook would argue that slowing growth in iPhone sales will be compensated for by other revenue streams, including the Apple Watch–launching in April–and both domestic growth and international expansion for Apple Pay. The App Store, too, is growing at a rate that would see it become a significant contributor to Apple’s total earnings. One thing for sure: it’s going to be an interesting ride …
The location of Apple's forthcoming Cambridge R&D center in the U.K.
Apple does not appear to be resting on its laurels despite record sales of its iPhone and Mac, as the company spent nearly $2 billion on research and development in the first fiscal quarter of 2015, an increase of more than 40 percent over the year-ago figure.
The $1.9 billion outlay is $215 million more than Apple spent in the fourth quarter of fiscal 2014 and $565 million more than the spend in the first quarter of that year. As has become its custom, Apple's most recent 10-K attributed the increase broadly to "an increase in headcount and related expenses, including share-based compensation costs, and machinery and equipment to support expanded R&D activities."
Apple's overall R&D spend continues to lag behind many of its competitors, but the company has long espoused a "focused" strategy, rejecting the correlation between spending large sums on research and the production of innovative products.
"The Company continues to believe that focused investments in R&D are critical to its future growth and competitive position in the marketplace and are directly related to timely development of new and enhanced products that are central to the Company's core business strategy," the filing reads. "As such, the Company expects to make further investments in R&D to remain competitive."
Unlike many other tech firms, Apple does not publicly reveal any information about its research activities, aside from the filing of patent applications. The R&D operation also suffers from few leaks relative to the company's supply chain, though some information has come to light in recent months.
Prime Minister Shinzo Abe revealed last month that Apple would build a "cutting-edge" research facility in Japan, though it has still not been formally announced. A second location is slated to come online in Camrbidge, U.K. and will join other known operations in Shanghai, Tel Aviv, and Cupertino.
Many developers logging into Apple's iTunes Connect portal on Thursday found themselves presented with a a peculiar and potentially crucial error: The site is displaying the username, company, and apps of someone who is not them.
After logging into the iTunes Connect website, many developers found that the login credentials displayed were for someone else. When browsing to the "My Apps" section, developers were also shown applications that are not theirs.
AppleInsider was able to verify the error with a developer who logged in, only to see the information for a random person who works for the Sherwin-Williams Company.
The applications displayed when logged in were for an entirely different company, Kelly Services, Inc., suggesting that the username may not be associated with the apps displayed.
After logging out and attempting to log back in, the developer was presented with a message saying that iTunes Connect is not available.
The bug first appearing Thursday morning appears to be widespread, as a number of developers took to Twitter to show how the glitch was affecting them. For example, Paul Haddad of Tapbot, maker of Tweetbot, logged in to see a series of H&R Block tax applications, and received numerous responses from other developers experiencing similar issues.
The error allowed developers to see private email addresses and other details of people they were logged in as, presenting the issue as a major security concern. It's unclear whether the login error allowed developers to actually make changes to others' accounts.
iTunes Connect is the gateway developers use to make their applications available for sale on the iOS and Mac App Stores.