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Following the news that a lawsuit between Apple's Beats and Bose had been settled, all Bose products — including both headphones and speakers — have been removed from Apple's online store.
A rumor first surfaced a week ago claiming that Apple was planning to remove Bose sound products from its stores. On Friday, that became a reality, when all of the company's headphones and speakers disappeared from the online storefront.
Though the products are no longer available for purchase, as of Friday afternoon queries such as "Bose Headphones" and "Bose Speaker System" still showed up in the search bar as suggested topics.
As of Friday, Bose products still showed up as suggested searches, but were not available to purchase through Apple.
As of last week, Apple's online store listed a total of 17 Bose products, including a range of SoundLink Bluetooth speakers, and its popular QuietComfort series of noise-canceling headphones.
It was Bose's noise-canceling technology that prompted the company to file a lawsuit against Beats in July, accusing its Studio and Studio Wireless series of infringing on its patents. But one week ago, Bose announced in court that it had settled its patent infringement lawsuit against Apple's Beats.
It's unknown whether the removal of Bose products from Apple's store was part of the terms of the settlement or if another reason was at play. The settlement between Beats and Bose remains confidential.
Bose products in Apple's store last week. As of Friday they were removed
It could also be that Apple simply prefers to spotlight its own brand rather than competing products from Bose. The company purchased Beats for $3 billion — Apple's largest-ever acquisition — back in May.
Also a potential reason is a public spat between Apple's Beats brand and Bose over sponsorship deals. The National Football League has banned its players from wearing Beats products when conducting interviews, including 90 minutes following the end of a game, because of an exclusive partnership that has made Bose the official audio sponsor of the league.
The issue came to a head last week when it was revealed that the NFL had fined San Francisco 49ers quarterback Colin Kaepernick $10,000 for wearing a pair of pink breast cancer awareness-themed Beats headphones at a post-game press conference.
Apple executive Jimmy Iovine, who cofounded Beats, commented on the controversy last week and said he was thankful for it, concluding that pressure from
Ahead of next week's launch, Apple's online store on Friday began taking presales of the iPad Air 2 and iPad mini 3, its new Touch ID-equipped tablets being introduced for the holiday shopping season.
The company's store went offline early Friday morning, and returned after a downtime of more than three hours. The iPad Air 2 and iPad mini 3 do not have a specific launch date, though the store advertises that new orders will ship in two to four business days.
The iPad Air 2 starts at $499, while the iPad mini 3 has an entry price of $399.
The highlight of this year's update is clearly the iPad Air 2, which features an 18 percent thinner design, an anti-reflective laminated display, improved cameras, and a beefed up A8X processor. AppleInsider went hands-on with the iPad Air 2 on Thursday and were impressed by the 6.1-millimeter-thick device, which is even thinner than the new iPhone 6.
Both the iPad Air 2 and iPad mini 3 have also been outfitted with Apple's Touch ID fingerprint sensing home button. This will allow users to bypass lock screen passwords on their tablet, download iTunes and App Store purchases without entering an Apple ID password, access secure third-party apps, and also verify online purchases with Apple Pay.
And the new iPads are also available in a gold color option, and capacities of 16, 64, and 128 gigabytes at $100 tiers. LTE-capable models carry a $130 premium.
The 7.9-inch iPad mini 3, meanwhile, features the same design as its predecessor, and also includes the same A7 CPU. Aside from Touch ID and a new gold color option, it's unchanged from the 2013 model, which is still available for $100 less.
Apple product launches generally run like clockwork and, true to form, the moment today’s keynote came to a close, Cupertino’s digital media team sprung into action by uploading three new videos to its YouTube channel showcasing the company’s brand new iPad Air 2 and 27-inch Retina iMac.
The iPad video, embedded above, picks up where last year’s iPad Air commercial finished, by comparing the depth of Apple’s flagship tablet to a pencil.
This time the iPad’s even thinner, though, so the ad shows a laser slicing off an additional 18% of the pencil’s thickness. It’s a great, succinct spot, which immediately gives viewers an understanding of what the iPad Air 2’s 6.1mm thickness means in real world terms.
The second ad, seen below, shows how Apple’s Retina technology has evolved over the years: arriving first on the iPhone, then the iPad, then the MacBook Pro, and now finally on the desktop, courtesy of the new Retina iMac with its astonishing 5K display.
The song, if you’re interested, is “Little Monster” by the British rock band Royal Blood.
The NFC-based e-wallet functionality hidden inside the iPhone 6 and iPhone 6 Plus will be unlocked starting next Monday, Oct. 20, when the service is set to launch in the U.S.
The official launch date for Apple Pay was announced by Apple Chief Executive Tim Cook at a media event in Cupertino, Calif., on Thursday. Cook said that many more retailers and partners have decided to join since the Apple Pay service was unveiled last month.
Apple will be rolling out Apple Pay with iOS 8.1 next week. When the update launches, Apple will open up access to iCloud Photo Library, the cloud-based image storage and sharing feature now in limited beta testing. Apple is also bringing back Camera Roll, which was basically moved and renamed in iOS 8, after an outcry from users and developers who rely on the feature.
Though Apple Pay will be exclusive to the latest iPhones, it will also be included in the Apple Watch, which is set to launch in early 2015.