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Established tech companies like Facebook may be losing their cool factor for today’s youngsters, but apparently the same isn’t true for Apple.
According to a new Piper Jaffray survey, young people are more loyal to Apple than ever — with the number of American teens using iPhones rising from 48% last year, to 61% in 2014.
These current figures double the percentage from two years back. Furthermore, 61% expect iPhones to be their next smartphones.
It’s not just iPhones, either. Asked about tablets, 66% of owners claim the iPad to be their preferred choice.
The survey was conducted among 7,500 young people aged 16, with the majority from households with $55,000 income. Its results suggest that even among the fickle teenaged population, Apple is still a brand name to be reckoned with.
While Apple topped “electronics” category as the favorite brand, Nike came first in the “apparel” category.
Given his position in both companies, maybe teens are just massive Tim Cook fans these days.
Apple purchased indoor GPS firm WifiSLAM last March
While most mobile devices rely on GPS for mapping and navigation, the system only works outdoors and in range of satellite timing signals. However, new technology from Apple could extend accurate positioning indoors without need for additional hardware aside from existing Wi-Fi infrastructure.
A patent granted to Apple by the U.S. Patent and Trademark Office on Tuesday describes a robust system that combines GPS, Wi-Fi access points and onboard location databases to provide mobile devices accurate positioning data in nearly any environment.
According to Apple's U.S. Patent No. 8,700,060 for "Determining a location of a mobile device using a location database," the method employs location estimation through the successful communication with one or multiple Wi-Fi access points.
By calculating a number of factors, including access point filtering, hardware communication range and so-called "presence areas," a mobile device can narrow down its position on a map with relative precision. This includes products without GPS receivers.
One of the first steps in Apple's patent calls for a location-aware device or devices (with GPS capabilities) to transmit their position to a first Wi-Fi access point, which in turn relays the information to a server-based location system. From this data, the system can then estimate the approximate location, or "presence areas," of other devices within the communication range of the access point.
To calculate these presence areas, the system may use any number of analyses including an averaging of geographic locations based on location-aware mobile devices, signal strength of a given access point and surrounding building architecture, among other variables. Presence areas may be selected in a multi-pass process by filtering out potentials based on "popularity, stability, longevity, and freshness."
Loaded with data, the system can plot out connected mobile devices in cells on a geographic grid. Each cell acts as a container for presence areas and corresponding access points. As seen in the image above, location-aware devices are represented as black triangles that are within or nearby presence areas denoted by circles.
One way a mobile device can calculate its location is by detecting multiple presence areas and averaging distance from those close by, while discarding data from "outliers" farthest away from a given
Everyone knows Apple is incredibly profitable, but did you know that the top-earning tech company brings in more money than Hewlett-Packard, Google, Intel and Cisco combined?
That’s according to the San Jose Mercury News’ newly published Silicon Valley 150 list, which ranks 75 tech companies using data from Bloomberg and U.S. Securities and Exchange Commission filings.
The list shows that, at $174 billion per year, Apple brings in more revenue than second-place HP and third-place Google combined, while raking in more profits ($37 billion) than the rest of the top five taken together.
Apple's chief executive Tim Cook was profiled in a new video published by the Auburn University Alumni Association, which has recognized Cook in a Lifetime Achievement Award.
Cook accepted the Lifetime Achievement Award in December, in a speech that recalled growing up in Alabama in the 1960s and seeing firsthand the "devastating impacts of discrimination."
Cook drew attention to Robert Kennedy and Martin Luther King Jr., two men who "sacrificed everything, including their lives, as champions of human rights and human dignity," and has championed the Employment Non-Discrimination Act, a bill that passed the U.S. Senate but has yet to appear before the U.S. House of Representatives for a vote. Cook again directed attention to the legislation this week while "reflecting on the 50th anniversary of the Civil Rights Act."
The Auburn Alumni Association, however, has focused its attention on Cook himself, in a video (above) that includes comments from Apple's chief of operations Jeff Williams and Disney chief executive Bob Iger. Both described Cook's humility, ethics and philanthropy as defining aspects of the man who was personally recruited by Steve Jobs in 1998 to serve as the company's senior vice president of worldwide operations.
Cook profiled as promoting technical excellence, human welfare & sustainable manufacturing
The Alumni Association noted, "Tim Cook has become one of the most recognizable names in the business world over the past two years when he succeeded Steve Jobs in the role of CEO of Apple, Inc. Cook served as the chief operating officer of Apple from October 14, 2005 to August 24, 2011, and served as head of its Macintosh Division, where he played a key role in the continued development of strategic reseller and supplier relationships.
"He served as executive vice president of Worldwide Sales and Operations of Apple Computer Inc. from 2002 to 2005. He joined Apple in 1998 as senior vice president of worldwide operations. Prior to that, he served as vice president of corporate materials at Compaq Computer Corporation ('Compaq') from 1997 to 1998 and was responsible for procuring and managing its product inventory.
"Prior to his work at Compaq Computer Corporation, Cook served as chief operating officer of the reseller division of Intelligent Electronics. He also spent... [Read More]
OregonLive notes that government filings from last week show Apple has taken over a hydroelectric project near its Oregon data center.
Apple has previously reported that it powers its data centers entirely on renewable energy. The hydroelectric plant in Oregon will help maintain its 100% renewable energy rating.
In fact, on Apple’s environmental website, the company notes that the Prineville site will source power from hydroelectric energy in addition to wind and solar.
Apple seems to have taken over the project early in the development cycle. It is not clear if the site is currently completed. OregonLive says that Apple (nor the project’s previous owners) did not respond to requests for comment on the state of the site.
The news comes in the wake of Greenpeace’s latest energy report on Apple, which applauded its green energy commitments. Greenpeace will no doubt be delighted by this latest development which continues to highlight Apple’s commitment to green energy.
In Cook’s most recent public appearance, the CEO expressed strong views about environmental sustainability in Apple’s shareholder meeting.
“If you want me to do things only for ROI reasons, you should get out of this stock.”